Thursday, 26 January 2012

Questions on Briefs

With reference to examples explain the differences between a contractual brief and a competition brief.
A contractual brief involves a signed agreement with stated objectives. If you or the other party were to break any agreements you would be in breech of contract and could face legal action. The difference being between the two is that with a competition briefs its avaliable to everyone and you dont have to stick to certain things, you wouldnt have to lias with the client of ask them if you can change something. However if you were to break a agreement your entry would be declined.

With reference to a current brief, give an explanation of your role in a group project you have been working on. What are your duties? What professional qualities do you need to fulfil the brief?

We are currently doing a short clip on recycling, my role in this is to film footage, i also have to find archive footage and music to go with the documentary. Within my role i need to make sure the filming is all completed by the deadline but make sure i capture everything in the way it needs to be captured by this i mean certain angles certain light etc. Also by having to find music i have to make sure its copyright free.

With reference to a specific example, explain your interaction with the client and what changes, or further understanding occurred.

I didnt really refer alot back to the client, which probably wasen't very good, as if i did the clip would of probably been much better, however i did ask if certains things should be included, or if certain camera shots needed to be used, when the client watched the developing clip, they commented on things that needed to be included, other areas that could be filmed. From liasing with the client a bit, i learnt how important it was i did speak to them, as if i didnt i could of produced something that was completly wrong and could of gone over budget or missed a important deadline.

With reference specific examples, explain what new skills you developed during the undertaking of a brief.
From undertaking a brief i have learnt alot, i have basically learnts what a brief is and what its purpose is. I have learnt how to understand whats asked of me by this i mean i now know how important it is, it read what the brief says and not just interpretate it (depending on what brief it is). Also how liasing with your client through out the production is very important as by doing this you could improve the project more than you think you could. Refering to the brief i was given on recycling. First of all i didnt read it properly, i only took notice that they wanted a shot clip promoting recycling however as i read more i learnt of certain requirements needed within the clip. I have learnt to work within a group and distrbirute the work and have it all done by a deadline, aswell as that i have learnt that all information in the brief is key, weither it the backgrounf information to something as important as the target audience.

With reference to an example, explain the opportunities and constraints you encountered with a brief and how you responded to them.
Recieving a brief gave me the opportunity to realise how much competition there is, by this i mean i was given a brief on recycling, i needed to realise that my idea (to stand out) had to be creative, different and be able to get its point across easily and clearly. However i soon found out this was very difficult and struggled to see what i could do to make mine so much better then everyone else who is trying to do the same thing as me. However never the less if gave me a opportunity to have the chance to work to a brief, and realise how important it is you stick to the brief a lias with your client, also it gave me opportunities to be independent and have to organise planning and production work and also work to a deadline.